Sandman Animation Studio News Animation Magazine
Posted in SANDMAN ANIMATION STUDIO IN THE NEWS on March 12th, 2011 by sandmananimationstudioSandman Animation Studio News
by Aaron H. Bynum
China Animation News
Headquartered in China’s Suzhou Industrial Park, Sandman Animation Studio is ready for the growth the 2010-year may have to offer. The studio concluded the previous year with a positive showing at the 2009 Sichuan TV Festival, picking up three awards for three different animated properties, and anticipates their recent success will continue during the launch of a few new titles throughout 2010. A very young studio, founded in 2006, Sandman Animation is a full-service company providing production efforts for traditional hand-drawn animation, flash, 2D hybrid animation, and various other editing functions. Recently, the studio has earned a credit line for their work on Galleon Entertainment’s Sokator442 animated movie [recent A.I. news: “UK/China Animated Movie News” (02/2010)].
from My Pet
The 10th Sichuan TV Festival, most recently held this past November, is an international program market with an emphasis on recognizing television and film content in China and Asia. Over the years, the Festival’s International Gold Panda Awards have become the event’s trademark honor for documentary, animation, or new/digital media.
The International Gold Panda Awards for Animation recognize TV, theatrical, and short form programming for top-notch direction, writing, and visual effects. Per the international panel of judges: “This is the most influential animation competition in China, promoting the latest and finest original productions.”
Of note here, three of Sandman Animation Studio’s projects — My Pet, OddBod, and Little China — gained favor with Sichuan TV Festival judges. “We are delighted to be apart of the awards, but to win three awards in an amazing achievement for our studio,” Nelson Zhu, Vice President, Sandman Animation Studio, commented. “To put three projects forward and for each project to win an award is a real credit to the animation team and directors of Sandman.”
Sandman Animation Studio is guided by the steady hands of three veteran animators — Kieron Seamons, Jane Jiang, and Nelson Zhu. Seamons’ experience is truly diverse, from England to South Korea, and from Who Framed Roger Rabbit? (1988) to An American Tail II (1991); to an equally wide assortment of hundreds of hours of television animation. Jiang, a producer for television animation in China for nearly fifteen years for clients such as Collingwood/O’Hare, Cartoon Network, Warner Bros., and DiC Ent.; and Zhu, whose language and management skills span an even longer era of Chinese animation; also provide oversight to Sandman Animation. The studio serves as home for more than 120 artists.
A look inside Sandman Animation Studio
“My Pet was our first venture into our own productions, so it has a very special place in our hearts,” Zhu continues.
“To see the show picking up so many awards across the country, and with the TV reviews full of such excitement for the show, is really a dream come true for us.”
My Pet is a 2D series about a little girl whose imagination gets away from her more often than not. The series makes creative use of storybook-styled animation with a vibrant, high-contrasting color balance and delightful character designs.
When the girl imagines what type of wild animal might make for a great pet, reality kicks in, and comedy quickly follows. My Pet currently airs on U-Young (Beijing) and SMG TV (Shanghai); the fourth season is in production for full delivery by April 2010.
Elsewhere, Sandman Animation brought home awards for OddBod (104×11) and Little China (52×22), a newer title. The former is, for lack of any better description, an odd little comedy populated by an active (and unusual) little character questing to save the world with his recycling plant. The latter, Little China, is a 2D/CG blend based on the UK comic strip of the same name (published in Teddybear Club International), which is drawn by Sandman’s Seamons. Little China is scheduled to finish production mid-2010.
